Social Media: The Real Deal
It's completely counterintuitive to call on-line social medial "social" as there's no touchy feely contact or connection.
Come for martini's, come for dinner, share an event in person - that's "the real deal". Sending a collectible card that lands in the mailbox and warms the heart, that reaches out from someone who appreciates you and has taken the time to send an invite, a thank you, or a happy birthday, is "the real deal"...You get the idea...The real, authentic, social connection is what we love to create!